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82% of drivers think safety features should be standard

Safety experts at Thatcham Research are promoting the availability of important, low cost safety technology, like Autonomous Emergency Braking (AEB) across all cars, according to

The simplest form of AEB sensor could cost manufacturers as little as £40. More advanced AEB systems can cost up to £200. Thatcham Research outlines the fast progress in developing crash avoidance technology. Up to 41% of cars on sale in 2015 had AEB available, although only 17% of cars available to buy in the UK have AEB as standard.

82% of drivers (in a survey conducted by Thatcham Research and Direct Line Insurance Group), think car safety features like AEB should be fitted as standard and available for free instead of being available as an extra.

Insurers have already recognized the effectiveness of AEB and Mathew Avery, Thatcham’s Director of Research, stated that “There is no longer any excuse for car makers to launch new cars without AEB as standard across the board, and along with dealerships, to promote and explain AEB more effectively to consumers. Not only will this reduce insurance premiums, but give peace of mind for motorists by significantly reducing crashes and associated injuries.”

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